OMO: The least active kids in history

This case study shows how OMO, a detergent brand, launched a live-streaming campaign to showcase children's sedentary lifestyle and increase brand awareness and sales in the Middle East.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: FP7/Dubai Contributing agencies: PHD Dubai, Magna Dubai Country: Middle East Industries: Laundry products Media channels: Content marketing, Online video, Other & ambient media, Social media Budget: Up to 500k

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