OMO: The Right to Play

Detergent brand OMO took a multichannel approach to create a regionally relevant approach to its 'Dirt is Good' philosophy and increase share, value and sales volumes in the United Arab Emirates.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: FP7 McCann DubaiContributing agencies: Magna Global UAE, PHD Dubai, GoogleCountry: Middle East & North AfricaIndustries: Laundry productsMedia channels: Content marketing, Events & experiential,...

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