OMO: Not another Tide ad, but probably the dullest content in history for the least active kids in history

OMO, the laundry detergent brand, used social media, PR and educational content to change attitudes and increase sales in the Middle East.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: FP7/DXBContributing agencies: PHD Dubai, Magna MENA, Mint Mena, GoogleCountry: Middle EastIndustries: Laundry productsMedia channels:Content marketing, Livestreaming, Online display, Online...

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