Campaign details
Brand: OMOBrand owner: UnileverLead agency: Mindshare, LoweContributing agencies: YouTube, Bizeyes, Admicro, PokktCountry: VietnamIndustries: Laundry products Media channels: Events & experiential, Mobile & apps, Outdoor, out-of-home, Sales promotionBudget: 3 - 5 million
Executive summary
Thousands of children spend up to six hours a day looking at a screen. They prefer a smartphone with games, cartoons and toy review videos to any kind of outdoor sports, or even to communicating with others.
This "head down" syndrome gets worse during the school holidays, when kids have plenty of spare...