Not Just Doing Digital: Being Digital

Creative agencies in Latin America continue to work like they did fifty years ago but baby-boomer organizations that remain untouched in their basics will have to evolve.

Introduction

CREATIVE agencies in Latam keep working like they did fifty years ago. It is a baby-boomer organization that remained untouched in its basics.

The latest reengineering occurred around 1999 with the spin-off of the media buying companies. Other than that, we keep doing things the same way. without media and with computers instead of typing machines.

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