Campaign details

Agency: J. Walter Thompson New York


"We asked our agency to help us tell our philosophy of innovation. They came up with an idea that will help shape the lives of thousands of Americans." Ramon Soto, CMO Northwell Health.

This is the story of an extraordinary partnership that began with a simple brief, but ended with a new product that has the potential to change the -ives of thousands of amputees all over the world.

And it happened because we brought together aerospace engineers, veteran amputees, a client and brand that is fiercely committed to making innovation something real, not just a mission statement.

Tasked with communicating Northwell Health's philosophy of innovation, we took a journey into culture, medical technologies and understanding amputees' challenges to uncover an insight that reframed the way healthcare behaves, and unlock the potential of 3D printing to create The Fin: a first-of-its-kind amphibious prosthetic.