Nordstrom’s in-house programmatic play displaces agency model

Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.

Michelle Alfano is charged with managing the in-house programmatic strategy for US department store chain Nordstrom.

Her role entails steering the luxury retailer’s automated ads across digital display, video and social media. One benefit of her...

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