Nokscoot: Xi'an Troops

NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

Agency: Wavemaker Thailand

The Brief

Thais love travelling and it has become a key passion especially for Thai youth in recent years. The number of passengers has risen dramatically especially on international routes. NokAir saw the opportunity to expand its Far-Eastern network to captu

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