Campaign details
Brand: NissanBrand owner: Nissan Saudi ArabiaLead agency: TBWA\RAADContributing agencies: TBWA\FULLSTOP., OMDCountry: Saudi ArabiaIndustries: Automakers & marquesMedia channels: Online video, Social mediaBudget: Up to 500k
Nissan: #SheDrives – Saudi women get their first driving lesson
Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.
