Nissan: #SheDrives – Saudi women get their first driving lesson

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

Campaign details

Brand: NissanBrand owner: Nissan Saudi ArabiaLead agency: TBWA\RAADContributing agencies: TBWA\FULLSTOP., OMDCountry: Saudi ArabiaIndustries: Automakers & marquesMedia channels: Online video, Social mediaBudget: Up to 500k


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