Agency: Juniper Park\TBWAAdvertiser: Nissan Canada IncCategory: Long Term Success
Section I — Case Parameters
Business Results Period (Consecutive Months): January 2014 – June 2017Start of Advertising/Communication Effort: January 2014Base Period as a Benchmark: January – December 2013Geographic Area: CanadaBudget for this effort: Over $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
What do you do if you have a new product that is really good – but not one that delivers an appreciably...