Nissan Canada: Conquer All Conditions

Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

Campaign details

Agency: Juniper Park\TBWAAdvertiser: Nissan Canada IncCategory: Long Term Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2014 – June 2017Start of Advertising/Communication Effort: January 2014Base Period as a Benchmark: January – December 2013Geographic Area: CanadaBudget for this effort: Over $5 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

What do you do if you have a new product that is really good – but not one that delivers an appreciably...

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