Nissan: Camelpower – The world's first measure for desert performance

Vishal Badiani, Ali Marashi

Automotive brand Nissan Middle East created a new industry benchmark for automotive desert performance.

Campaign details

Brand: NissanBrand owner: Nissan Middle EastLead agency: TBWA\RAADContributing agencies: OMDCountry: Middle East and North AfricaIndustries: Automakers & marquesMedia channels: Content marketing, Events & experiential, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Most big brands have the budget to pay for reach and media impressions; few have the bravery to invest in an idea that will earn them. By creating a completely new industry benchmark for automotive desert...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands