Nissan: Camelpower – The world's first measure for desert performance

Automotive brand Nissan Middle East created a new industry benchmark for automotive desert performance.

Campaign details

Brand: Nissan Brand owner: Nissan Middle East Lead agency: TBWA\RAAD Contributing agencies: OMD Country: Middle East and North Africa Industries: Automakers & marques Media channels:Content marketing, Events & experiential, Outdoor, out-o Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands