How Uniqlo used digital marketing to build a global brand

For more than a decade Uniqlo has been exporting its brand of Japanese low-cost, quality casual-wear around the world.

How Uniqlo used digital marketing to build a global brand

Tessa Thorniley

For more than a decade Uniqlo has been exporting its brand of Japanese low-cost, quality casual-wear around the world.

As the retailer has gradually shifted from being a domestic Japanese...