Nescafé: From Tianyi with Love

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Campaign details

Brand: Nescafé Brand owner: NestléLead agency: Mindshare ChinaContributing agency: the7starsCountry: ChinaIndustry: Iced drinksMedia channels: Gaming & in-game advertising, Packaging & design, Online video, Social media Budget:10 - 20 million...