National Safety Council: Stopping Everyday Killers

National Safety Council (NSC), launched a national debate about prescription opioid related deaths in the US via its “Prescribed to Death” campaign, which equipped Americans with the knowledge and tools to have a conversation with their doctors.

Summary

In 2016, the National Safety Council (NSC) had almost no awareness in the US. They had been so focused on their mission, eliminating causes of preventable deaths, that they hadn't been building their brand.

We believed that they could save more

We rallied around a powerful insight. The biggest threats to our safety aren't the ones we fear, but the ones we never see coming.

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