Campaign details
Brand: National Safety CouncilBrand owner: National Safety CouncilLead agency: Energy BBDOContributing agencies: PHD, KetchumCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Email marketing, Events & experiential, Mobile & apps, Online video, Oudoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Prescription opioids contribute to the deaths of more than 22,000 Americans each year. Yet, when we started this project in early 2017, prescription opioids were not...