Situation Analysis
With its mission to eliminate preventable deaths in America, the National Safety Council (NSC) is facing a new killer of unprecedented magnitude. The opioid crisis is now considered the worst drug epidemic in U.S. history. Although Americans have heard about the crisis, 40% don't consider prescription pain medication as a threat to their family.
But the facts are chilling: approximately 22,000 Americans die annually from a prescription opioid overdose — one every 24 minutes. Thirty-three percent of prescription opioid users don't know they're taking opioids. And 64% of opioid misuse starts with people using someone else's medications.
What...