Myer 6 second sale

Myer, a department store, was able to reverse declining year-on-year sales in Australia by using the world's first clickable six-second bumpers.

Campaign details

Agency: Clemenger BBDO Melbourne

Executive Summary

In an Australian retail market flooded with sale messaging and promotions, Myer's 6 Second Sale created an innovative new sales mechanic, a brand-new communications medium and successfully used FOMO to spur apathetic Australian customers into action.

It used hundreds of individual sales offers, delivered sequentially via 6 second Google Bumpers to individuals based on their recent search behaviors. Participants had six seconds to respond to an offer or miss out on that deal forever.

Helping to reverse a 3% YOY sales decline in Myer's mid-year Sale event, the campaign delivered over...

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