Multi-Platform Messaging: The Medium Matters

Theresa Treutler, Brian Levine and Carl D. Marci

Advances in technology and a growing number of media platforms enable people to vary their media consumption experience more than ever before.

Theresa Treutler

Television Bureau of Canada

Brian Levine and Carl D. Marci

Innerscope Research, Inc.

INTRODUCTION

Advances in technology and a growing number of media platforms enable people to vary their media consumption...

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