Campaign details

Brand: Monaco
Agency: The Hoffman Agency

Executive Summary

Monaco, the pioneering payments and cryptocurrency platform, engaged The Hoffman Agency in July 2017 to raise awareness of cryptocurrency as a mainstream payment method and build Monaco's profile as a company that provides intuitive financial products for mass consumers.

The Hoffman Agency's top priority: To generate trust for Monaco in the "digital Wild West" cryptocurrency industry by establishing Monaco's reputation as a credible and trustworthy organization.

  • Since then, with no paid media (until the last two weeks of May 2018), the campaign generated:
  • 180,000+ app downloads across the globe
  • The value of Monaco's cryptocurrency token (MCO) went from US$2.28 on July 5, 2017 to US$19.13 (+839%) on January, 5, 2018
  • MCO was the most traded cryptocurrency in the world on December 6, 2017 (surpassing even bitcoin) with a market capitalization over US$250M
  • Monaco also experienced a 2767% twitter growth, with a total of 65K followers

The Setting