Microsoft Xbox Design Lab Originals: The Fanchise Model – Turning Fans Into Fanchises

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Campaign details

Advertiser: Microsoft Brand: Xbox Agency: McCann London Country: Global

Objectives

Xbox exists to 'empower gamers to do more' and places a relentless focus on ensuring that their community of gamers have the best experience possible.

Thismillions of people escaping into a world of joy, self-expression and adventure. Xbox is always listening, looking for ways to improve  to retain and grow its gamer community.

In 2016, Forbes reported that 44% of working 25-34 year-olds had a side hustle  and the most popular form of side hustle is selling things online.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands