MediaMarkt: Heroes of Sales – the first shoppable online comedy

MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.

Campaign details

Brand: MediaMarktAdvertiser: MediaMarktAgency: Umbrella Kreatev Mhel/Wavemaker HungaryCountry: Hungary

Campaign Summary

How can a brand differentiate itself on a market with pure price promotion messages in a way that builds the brand and the image, serves the strategic, marketing and business goals, create something unique and entertain people at the same time?

Our answer was the Heroes of Sales – the first shoppable online comedy. A genre-maker and innovative Media Markt original webseries with 15 episodes. Nothing like this was published on the Hungarian market, and it is also the first content...

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