McDonald's: McCafe InstaBillboard

McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

Agency: Leo Burnett Malaysia

Summary Statement

1 outdoor digital billboard. 1 social media tool. Thousands of free talents. Triple the sales.

Campaign Strategy

McCafé serves a wide variety of western coffee, and it's one of the only places to get great espresso coffee 24 hours a day.

The campaign ran for 4 weeks from 26th October 2017 – 24th November 2017.

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