McDonald's India: Flavours Without Borders

McDonald's, a fast food company, launched the Flavours Without Borders campaign in India to unite people over food and generate excitement for its introduction of 12 new food products and three new cuisines.

Campaign details

Agency: Avian WE Brand: McDonald's India (West and South)

Executive summary

Since the day McDonald's set foot in India (West and South), the company has kept its customers' wants and preferences at the heart of all its offerings. With a growing clamour among customers for more variety in the McDonald's menu, the company deci

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