Mattel’s Barbie brand goes Hollywood

This event report addresses how Mattel, the toy manufacturer, is building a diverse content platform to bring its Barbie brand to life.

As she nears her 60th birthday, Barbie is set to make a splash in multiplexes across America with a live-action film currently under development by Sony Pictures and Mattel, and that is set to be released in mid-2018.

Her potential big-screen appearan

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