Whyte and Mackay Jura Whisky: Bringing front row seats at the Jura Music Festival to the world

Whyte and Mackay Jura Whisky, a whisky brand, increased awareness of its whisky in Scotland by launching an online festival and limited-edition bottles to bring the Jura Music Festival to people across the world during the pandemic.

Background

In 2021 Jura Whisky supported the Jura Music Festival (JMF), an event in it's 28th year, bringing people together over their love of live music, island life and the collective passion for whisky The JMF is the highlight of the social calendar for the small island community, where fans of traditional folk music visit in their droves to celebrate the end of Summer and the tourist season for the year. JMF is a charitable organisation whose purpose is to bring the music festival to life on island and provide opportunities for young people to learn/improve their music skills.

2020...

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