Unilad: The Illegal Blood Bank #Bloodwithoutbias

UNILAD, an internet media company, highlighted a discriminatory law that stops sexually-active gay and bisexual men from donating blood in the UK by opening an illegal blood bank that let them donate, to show their blood is safe.

Executive Summary

1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints cannot be collected due to an outdated, discriminatory law.

Sexually active gay and bi men are banned from donating blood, even if their blood is perfectly safe to use.

So we used the scale of our platform to raise awareness of this little known piece of discrimination, and pressurise the government to change the law.

We worked with FreedomToDonate to create a visceral, awareness driving campaign that used real...

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