Tennent's Lager: Sustainabili-T

Tennent's Lager, a beer brand, increased awareness of its dedication to sustainability by launching a series of digital and static OOH ads in Scotland that showed its local nature and use of renewable electricity.

Ambition & Clarity of Objectives

With all eyes on Glasgow in November 2021 for COP26, and global leaders coming together to tackle climate change, sustainability was the topic of the day. So, Tennent's challenged us to find a way to put their brand at the heart of the conversation...

Sustainability is an increasingly hot topic, and more and more, consumers are looking to spend - and drink - with their social conscience. Findings from SWA (Scottish Wholesale Association) showed that almost three-quarters of Scottish consumers were concerned about environmental issues and, unsurprisingly, a similar proportion say they are more concerned...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands