Tennent's Lager: Sustainabili-T

Tennent's Lager, a beer brand, increased awareness of its dedication to sustainability by launching a series of digital and static OOH ads in Scotland that showed its local nature and use of renewable electricity.

Ambition & Clarity of Objectives

With all eyes on Glasgow in November 2021 for COP26, and global leaders coming together to tackle climate change, sustainability was the topic of the day. So, Tennent's challenged us to find a way to put their brand at the heart of the conversation...

Sustainability is an increasingly hot topic, and more and more, consumers are looking to spend - and drink - with their social conscience. Findings from SWA (Scottish Wholesale Association) showed that almost three-quarters of Scottish consumers were concerned about environmental issues and, unsurprisingly, a similar proportion say they are more concerned...

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