Police Scotland: Breaking the cycle of fear

Police Scotland helped to create a safer life for the people of Scotland and repeat violent offenders by creating an impactful film that used a familiar voice to show an understanding of their problems and that there was a way out.

Executive Summary

A WORLD WHERE IT'S NOT UNCOMMON TO BE IN AND OUT OF PRISON, REGULARLY HOSPITALISED, AND AT THE MOST EXTREME: LOSS OF LIFE.

But it's only a tiny proportion of the Scottish population who are directly involved in a violent lifestyle. Nonetheless, this equates to the majority of recorded cases. A world many would like to leave if they could only find a way out.

We spoke directly to those who had successfully turned their lives around in order to understand living in this world. This allowed us to create a short, but highly impactful film for the...

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