Sexual crimes are at the highest levelseen in over 50 years with an estimated 10,000 incidences of rape in Scotland every year.
A third of victims have experienced "too many incidents to count".
Young women are most at riskand young men are most likely to offend.
Preventing sexual crime is one of Police Scotland's highest operational priorities.
Shifting the focus
Previous Police Scotland sexual violence campaigns focused on educating men about consent.
However, new evidence suggested the majority of men understand consent but choose to ignore it in some situations.
A fresh approach...