Nationwide Building Society: The team that took on the savings crisis

Nationwide, a banking brand, returned to growth in the UK by launching the PayDay SaveDay campaign that encouraged consumers to save through the use of comedy films, print and OOH ads.

Executive Summary

11 million people have less than £100 in savings. That's a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

Nationwide wanted to do something about it. But it was also suffe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands