Nationwide Building Society: The team that took on the savings crisis

Nationwide, a banking brand, returned to growth in the UK by launching the PayDay SaveDay campaign that encouraged consumers to save through the use of comedy films, print and OOH ads.

Executive Summary

11 million people have less than £100 in savings. That's a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

Nationwide wanted to do something about it. But it was also suffe

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