National Trust for Scotland: I love this place

National Trust for Scotland, a Scottish conservation organisation, increased awareness by launching a campaign on TV, email and digital that showed the people of Scotland that they needed to visit Scottish landmarks to save them after the pandemic.

Introduction

National Trust for Scotland's amazing places have always been special to many people.

After the turbulence of the global pandemic, the Trust needed to remind people that when we really love a place, it loves us back.

This is how we helped NTS reinforce their important role as a charity and protector of special places, shifting ingrained perceptions and surpassing membership growth by almost 10% more than target and at double the rate of pre-pandemic growth.

Ambition & Clarity Of Objectives

Setting The Scene

The global pandemic has undoubtedly been some of the most challenging times in...

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