National Suicide Prevention Leadership Group: FC United to prevent suicide

National Suicide Prevention Leadership Group, a suicide prevention organisation run by the Scottish government, encouraged men in Scotland to talk about suicide by launching a football team dedicated to suicide prevention with an online film and signings from Scottish footballers.

Executive Summary

Welcome to today's Marketing Star Awards Submission Match Report, Scotland vs Suicide. These two bitter rivals have been fighting it out for a long time, but with FC United To Prevent Suicide now signed up, the home side are looking for a long-needed victory.

Scotland began its renewed push for victory in 2018 with the establishment of the National Suicide Prevention Leadership Group (NSPLG), tasked with implementing the Scottish Government's Suicide Prevention Action Plan. The ambition behind the group was to reduce the rate of suicide in Scotland by 20% by 2022, with our nation's figures making for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands