MOWI: The lingo of love for salmon

Mowi, a food company, increased sales and awareness in Scotland by launching its own language showcased through a series of creatives on video, display and social.

Introduction

MOWi [MOH-EE]

noun

The world's largest salmon producer responsible for supplying 30% of the world's salmon.

Before 2021, you'd probably never heard of the #1 producer of salmon for UK supermarkets, Mowi. Launching a consumer brand with the largest distribution network is a delicate balance of increasing the category, along with your own sales and market share.

Mowi supplies the largest share of own label salmon with distribution deals across several major multiples. We can't share exactly how much, but let's just say if you've bought supermarket salmon you've almost certainly tasted Mowi salmon. Mowi now...

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