Ambition & Clarity Of Objectives
With its eagerly anticipated Snowman advert released every year, IRN-BRU is already synonymous with Christmas in Scotland.
But with expectations this time around to reach higher than our advert's protagonists and become the most talked about brand in Scotland at Christmas - we needed to do more.
We were tasked with creating a piece of activity that felt 'magical', but also to drive mass talkability by doing something that felt unexpected and out of the [orange and] blue.
We were asked to:
- Create a campaign that felt identifiably Scottish and celebrated tropes families...