IRN-BRU: Bibbidy Bobbidy Bru

Irn-Bru, a carbonated soft drink brand, increased awareness in Scotland by partnering with Scottish drag queen Lawrence Chaney to create a series of video and social assets that featured her as a fairy godmother who granted Christmas wishes.

Ambition & Clarity Of Objectives

With its eagerly anticipated Snowman advert released every year, IRN-BRU is already synonymous with Christmas in Scotland.

But with expectations this time around to reach higher than our advert's protagonists and become the most talked about brand in Scotland at Christmas - we needed to do more.

We were tasked with creating a piece of activity that felt 'magical', but also to drive mass talkability by doing something that felt unexpected and out of the [orange and] blue.

We were asked to:

  • Create a campaign that felt identifiably Scottish and celebrated tropes families...

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