Highland Spring: A Pee-R campaign

Highland Spring, a bottled water brand, increased sales of its new product by partnering with Pantone to create a colour chart that showed the colours of healthy and unhealthy urine and encouraging Scotland to drink more water.

Ambition & Clarity Of Objectives

Highland Spring had big plans for 2021, releasing two NPDs plus a new brand platform, 'Be Your Natural Self'.

The first new product was created to help solve the nation's lack of hydration with its biggest format yet - a 10L hydration pack. Meanwhile, insight showed us the nation was confused about how much water we should be drinking daily.

With a £48k budget [£20k fees], we were tasked with creating a bold campaign for their new product, which needed to set the brand apart from competitors and capture mass media attention.

The brief?

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