Ambition & Clarity Of Objectives
Highland Spring had big plans for 2021, releasing two NPDs plus a new brand platform, 'Be Your Natural Self'.
The first new product was created to help solve the nation's lack of hydration with its biggest format yet - a 10L hydration pack. Meanwhile, insight showed us the nation was confused about how much water we should be drinking daily.
With a £48k budget [£20k fees], we were tasked with creating a bold campaign for their new product, which needed to set the brand apart from competitors and capture mass media attention.