Gordon's Gin: Legacy brand turned challenger

Gordon's, a gin brand, redesigned its bottles and launched a set of standout creatives and films to increase brand value in the UK.

Executive Summary

You are a 250 year old brand with a 38% share1 & sales rising steadily (+7.9%)1 2. The safe option is to carry on just as you are. But that's not what the Gordon's brand team did. We had an audacious vision & changed everythin.

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