Fairfax & Favor: Scaling sales higher by Facebooking & Instagramming, Pinning & Snapping Tik-ing & Tok-ing

Fairfax & Favor, a clothing and accessories brand, increased sales by changing its social media strategy, creating attention-grabbing, customised content by channel and engaging ad copy.

Introduction

We've been here before. Lane Media won Star Awards Silver in 2019 for helping our good friends at Fairfax & Favor to "forensically finetune Facebook" and achieve a 125% attributable sales growth to a little over £4m in 2018. So far so good; a fashion business built at the shows had scaled up on social.

Now what?

What if we told you we'd managed to increase directly attributable sales by over 400% since then, and by over £9m in the last year, to over £20m over a challenging trading period (understatement of the year).

All while building a huge,...

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