Chelsea Football Club: Digital marketing

Chelsea Football Club, a UK football team, created an app to replace its subscription TV service and promoted it among fans globally to give them a platform to interact with each other and the club.

Executive Summary

With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action and show their passion and support for Chelsea F

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