Marketers must shift from reactive to proactive when it comes to data privacy

Explains how organisations must ensure that they are maintaining the integrity of their users’ data and protecting it from potential data breaches or malicious third parties.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

The phrase “data is the new oil” was coined more than ten years ago and is still representative of today’s global economy. The underlying message of the phrase is that data is now more valuable than oil, which was once the world’s most precious commodity. Companies have been reacting as such, and now that the necessary computer, storage and analytics power are available, they have been cashing in on the new currency. However, with great power...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands