Marketers must be proactive to safeguard brand reputation

Jake Dubbins and Harriet Kingaby

Increasingly, brands – and the platforms that they advertise on – are making headlines for all the wrong reasons, causing damage to brand reputation amid fake news, hate speech and ad fraud.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • Public consciousness about the role advertising plays in funding fake news, hate speech and endangering childrens' welfare is hitting a tipping point
  • CMOs from...
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