M&M's: For the sake of M&M's, do not watch Game of Thrones!

Chocolate brand M&M's® used sponsorship of Game of Thrones and amusing posts on social media to increase sales in Brazil.

Campaign details

Brand: M&M's®Brand owner: MarsLead agency: Almap BBDOCountry: BrazilIndustries: ConfectioneryMedia channels: Cinema, Mobile & apps, Online video, Public relations, Social media, Television, Video on demand, Word of mouth, advocacyBudget: Up to 500k

Executive summary

M&M's®, the #1 chocolate in the world, has a big ambition: become an iconic entertainment brand. This challenge requires thinking beyond advertising and developing a continuous stream of content.

M&M's® characters are a powerful and versatile asset that allows the brand to work in many different contexts, always helping it achieve its goals in...

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