Campaign details
Agency: Adfactors PRBrand: Mahindra Foundation
Background
The Mahindra group has social responsibility infused into its DNA. And, among the various causes that the group supports through Mahindra Foundation, a non-profit organisation, girl child education has always been a long-term commitment. Since 1996, it has been running 'Nanhi Kali' that is dedicated to enabling girl child education. The project has already benefitted 3.5 lakh girls and reduced school drop-outs to 10% vis-a-vis the national average of 63.5%. While Project Nanhi Kali has been committed in its focus on girl child education, the Mahindra Group felt the...