CovidWatch – An international social commentary on what unites and divides us during the pandemic

IPSOS, a market research company, provided clients with a cost-effective way of understanding shifts in consumer behaviour with its project CovidWatch.

Summary

Ipsos' syndicated research project 'CovidWatch' showed innovation from an insight and business perspective. With seven different clients buying into the study, it meant clients were able to find a cost effective way to understand how consumer

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