Zomato Gold: Global Acquisition Strategy for Zomato Gold

Zomato Gold, a food delivery app, devised an acquisition strategy that hyper-personalised and targeted existing customers for renewals and potential customers for subscriptions in India.

Campaign details

Brand: Zomato Gold Agency: Kinnect

Strategy

Objective

Making India's most favoured food delivery app a favourite for dine outs as well.

Compared to the global growth rate of 9.01%, in 2019 the online food delivery market in India grew at 1

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