Zivame: Powering The Beauty Within

Zivame, a lingerie brand, sought to increase women's self-confidence in India and its highly personalised, immersive ad experience drove ROI and revenue growth.

Campaign details

Brand: Zivame Agency: Affle

Strategy

Objective

Problem statement

Women in India for a long time have faced serious challenges in finding underwear that helps them to feel confident about themselves.

At times, this consequently creates a sen

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