Vodafone: Project Ramadan - Pita queue

Vodafone, a telecommunications brand, partnered with a mobile content network to deliver its digital campaign to users while they queued for pita during Ramadan in Turkey.

Campaign details

Brand: Vodafone Lead agency: Mindshare Turkey Region: EMEA

Strategy

Objective

Every year, as Vodafone, we aim to connect all Turkish people to each other and bring Ramadan blessings to them. Since there is an economic regression in Turkey

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