Brand: Vodacom South AfricaLead Agency: Wunderman Thompson South AfricaRegion: EMEA
Bring to life Vodacom's commitment to creating a better future for all South Africans using technology, through the lens of the brand's efforts to eliminate gender-based violence. Drive mass reach and engagement. Driving the campaign over multiple elements (275 unique pieces created and published), ensured widespread communication to a variety of the audience:
- Trigger: Awareness Influential Men Video Series. GBV Survivor live stream panel discussion
- Participate: Engagement Interviews with workers in the GBV space (self-defence, first-line responders)
- Infographics: Important numbers, steps...