Unilever: Wheel Ghar Se Career

Active Wheel, a detergent brand produced by Unilever, promoted equality and women’s education in India by launching a smartphone app that gives women access to learn new skills, which could be downloaded when they bought a pack of Active Wheel.

Campaign details

Brand: Unilever Agency: Unilever



Active Wheel serves over 200 million households and offers deep clean and fragrant freshness at an affordable price. Active Wheel deeply understands the needs of this ever evolving consu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands